Jaguar XS Forum - View Single Post - First report of I-Pace catching on fire
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post #7 of (permalink) Old 01-06-2019, 08:47 PM
Join Date: Sep 2017
Posts: 98
Originally Posted by Kaspian View Post
Love how they refer to it as a 'thermal incident' rather than just saying fire. It's odd that events like this get so little press coverage, but when it happens to a Tesla, its being covered by every major outlet.
Fancy ways of using words are common with everything these days, even right down to general news reports.

Being a product Jaguar has even more of a reason to mask the issue, last thing they need is bad press during a sales slump for some of its product line up.
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